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Alistair Turner

Don’t waste a crisis

Animation of a hand holding a slice of watermelon up to the sky.


Observation

  • I suspect like many, I spent the first 10 days of WFH doing sensible stretching and exercise. Even my back, which is in a continual state of permafrost, started to loosen up. Then I became rather too excited doing an extended hamstring stretch and my back went into painful spasm. I stopped exercising immediately and after 3 days had recovered sufficiently to start again. However I felt the need to revert to the comfort of what I knew and so pounded out the press ups and ‘beasted’ it on the bike. The result was entirely predictable and I have spent a very uncomfortable last ten days, physically and mentally, trying to recover.

  • Mastering the benefits and challenges of WFH will take hundreds, or indeed, thousands of hours. We shouldn’t let our initial enthusiasm for Microsoft Teams and a permanent dress down code, lull ourselves into a false sense of confidence that we know what we are doing. Like yoga, leading in a WFH world will mean isolating, educating and exercising different leadership muscles than we have done before.

Current Leadership Challenge

Create A Narrative Not A Stream Of Sound Bites
  • The story we tell will shape how all our stakeholders understand and respond. A series of fragmented sound bites, will create a fragmented view of the business and generate little confidence. A coherent, compelling and confident story will have the opposite effect.

  • How we keep this grounded in reality and not seen as bullsh** is one of the great leadership challenges.

  • It’s possibly the most repeated leadership story of my working life but it still seems entirely relevant:


At NASA in the 1960’s, two toilet cleaners were asked what they were doing, one said ‘wiping the pee off the floor’, the other said ‘helping put a person on the moon!’

Which narrative are you creating?


Practical Action

Don’t Waste A Great Crisis

This may sound extremely callous and yet we now have a greater opportunity and need to make change, than most of us will have experienced in our working lives. Our colleagues, customers and communities need healthy, viable businesses as part of a successful future and to achieve that will require bold action. I’d encourage you to act in terms of:

  • Customers – shape the relationships you want based on where you can add real value

  • Colleagues – align your OD with what is needed in the future, not just short term expediencies. Look after you’re A* talent, they will make a disproportionate impact and now is a great opportunity to give them real stretch assignments.

  • Culture – stand up for what you stand for, it will set the tone for years to come

  • Costs – create a sustainable long term cost base (and make sure the cash flow works in the short term)

  • Communication – make the unapologetic case for change, people may not be ecstatic but they are now more likely to listen

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